Author Book Marketing Platforms You Need to Be Using
- Get It Write
- Sep 12, 2023
- 4 min read
Building your author presence online so you can reach more readers (and sell more books) requires a bit of strategy. Thankfully, there are plenty of author book marketing platforms tailored to readers and book enthusiasts that can help.
From networking with fellow authors to engaging with avid readers, these platforms offer a plethora of opportunities to boost book sales and build a devoted readership. Here are some of our favorite effective platforms for author book promotion that you don’t want to miss out on.
**Remember that you don’t need to be on every platform immediately--or ever...if it doesn’t serve your goals. Always choose the platforms that best suit your needs, preferences, and author goals.**
10 Helpful Author Book Marketing Platforms
Goodreads
Goodreads is a haven for book lovers and it’s also one of the best author book marketing platforms.
Boosting book sales with online platforms can’t be done thoroughly without Goodreads. It's a goldmine for connecting with your readers, collecting reviews, and growing your loyal community.
Benefits of Goodreads
Create an author profile where you can list all your books.
Interact directly with readers through Q&A sessions, discussions, replies, and posts.
Host book giveaways to generate excitement and attract potential readers.
Share updates, reviews, and recommendations to build your author brand.
Amazon Author Central
If you're looking to make the most of Amazon, consider leveraging one of the most helpful author book marketing platforms, Amazon Author Central.
This is a great way to make your books even easier for your readers to find, particularly readers who already love shopping on Amazon.
Benefits of Amazon Author Central
Easily set up your author profile, bio, and images for better visibility.
Add editorial reviews to your book listings to boost credibility.
Share up-to-date information on your books and author journey.
Monitor sales data and customer reviews to stay informed about your book's performance.
Link your blog feed for automatic updates to your author page.
BookBub
BookBub is designed to help readers find new, amazing books and authors. It’s a book discovery service that shows readers great books and how to find them at the best deal.
Boosting book sales with online platforms like BookBub means you have to have a quality product that people want to rave about. Remember that BookBub doesn’t sell books, but it helps more readers find great books.
Benefits of BookBub
Submit your book for consideration in their daily deals and featured deals.
Reach readers who are genuinely interested in your book's genre.
Utilize their powerful newsletter and social media reach to boost sales during promotional periods.
Wattpad
For authors who want to share their work and uniquely connect with readers, Wattpad is a great platform.
This is a great avenue for publishing original stories, allowing authors a sneak peek into your writing style and passions.
Benefits of Wattpad
Share excerpts, short stories, or even full books to engage more readers.
Interact with readers through comments and messages, building a dedicated fan base.
Generate interest and potentially attract readers who will eagerly purchase your published works.
LibraryThing
LibraryThing is a platform where avid readers gather to discuss and discover books.
Benefits of LibraryThing
Connect with a community of passionate readers who can become your dedicated fans.
Create an author profile, list your books, and join relevant discussions.
Participate in giveaways, offering free copies of your books to generate interest.
Smashwords
Smashwords is a platform that aids self-published authors in distributing their ebooks.
Benefits of Smashwords
Reach a wide range of ebook retailers, including major players like Apple Books and Barnes & Noble.
Set your own pricing and distribution options.
Gain insights into your book's performance through their comprehensive dashboard.
Instagram and Pinterest
Visual appeal is a great way to attract more readers. While not exclusively book platforms, Instagram and Pinterest offer a visual approach to book marketing.
This can help snag readers' attention by giving them a glimpse into your story, ideas, and author author's
Benefits of Instagram and Pinterest
Share visually appealing images of your book covers, excerpts, and behind-the-scenes shots.
Engage with your audience through hashtags and captivating captions.
Collaborate with influencers or fellow authors to expand your reach.
Facebook Groups
Joining and engaging in Facebook groups focused on books and reading can connect you with a passionate community. Find your niche communities and get ready for your author community to grow.
Benefits of Twitter and Facebook
Participate in discussions, showcase your expertise, and subtly promote your books.
Network with fellow authors, share marketing tips and cross-promote each other's work.
Kobo Writing Life
For authors looking to distribute ebooks globally, Kobo Writing Life is an excellent choice.
More and more readers are enjoying the process of reading ebooks so making sure you have a way to reach these readers is key to building a successful author career.
Benefits of Kobo Writing Life
Distribute your eBooks to Kobo's extensive network of readers.
Utilize their promotional opportunities to boost sales and visibility.
NetGalley
NetGalley is a platform for distributing advance review copies (ARCs) to reviewers, librarians, and booksellers.
This can be incredibly helpful if you’re a self-published author looking to boost your launch-day sales and collect more reviews for your book.
Benefits of NetGalley
Generate early buzz for your book by providing free copies to key influencers.
Gain valuable feedback before your official book release.
Boosting book sales with online platforms has never been easier. There are dozens of effective platforms for author book promotion that can help you increase your visibility, grow your readership, and sell more books. Remember, each platform offers unique advantages—craft a strategy that aligns with your goals and resonates with your readership.
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